When deciding to invest further in your business, discussing the return on investment (ROI) at the start is crucial for every investment success. The next step is determining how you will track if your investment is ROI positive or negative, and that’s where we come in. If you decide to upgrade your e-commerce store with Magento Hyvä, you should know which metrics to keep an eye on. Each metric in this article provides valuable insights into your store’s profitability and lets you know if your investment paid off. Additionally, we’ll discuss how Hyvä is designed out of the box to achieve desired results and bring up your conversion rate to return your initial investment pretty quickly.

The Power of Hyvä Themes

Hyvä represents a crucial shift in the Magento platform, improving speed, efficiency, and user experiences by a mile. Engineered with a keen focus on performance optimisation, Hyvä Themes manifest in faster page load times and frictionless navigation. By integrating aesthetic appeal with functional excellence, Hyvä themes redefine the digital shopping experience, prompting higher engagement and conversion rates. You can learn more about Hyvä in our other blog post, which you can check here.

Key Metrics That Influence ROI

Page Load Time

Page load time is the cornerstone of user experience and search engine optimisation. In the fast-paced digital landscape, where attention spans are short, swift page load times are imperative for retaining visitors and driving conversions. Hyvä themes, with their lightweight codebase and optimised architecture, elevate page load speed to new levels. Additionally, employing techniques such as image optimisation, code minification, and server-side caching further boosts performance, ensuring a great browsing experience for visitors.

Conversion Rate

Conversion rate represents a webstore’s effectiveness in converting visitors into customers. A high conversion rate signifies a harmoniously aligned user experience, product offerings, and persuasive elements. Hyvä is designed to streamline navigation and guide users through the purchase journey. With intuitive design principles, strategic placement of calls-to-action, and frictionless checkout processes in mind, Hyvä boosts store conversion rates out of the box and makes your ROI positive.

Mobile Conversions

We all know how smartphones have changed everything, and by all, we also mean shopping online for you as a merchant, which made a new priority: mobile-optimised designed webshops. Hyvä is designed even to provide a mobile-first experience and, in this way, works well on phones and tablets of all sizes. This helps businesses reach more customers who shop on mobile. Hyvä makes sure websites look good and work smoothly on phones, which can help companies make more money and reach more people.

Core Web Vitals

Google’s Core Web Vitals metrics—Largest Contentful Paint, Interaction to Next Paint, and Cumulative Layout Shift—serve as the benchmark for assessing user experience and search engine visibility. Hyvä meets these metrics from the start, delivering 95+ loading speed results, seamless interactivity, and visual stability. By aligning with Core Web Vitals guidelines, businesses enhance their online visibility, drive organic traffic, and secure their position for search engine results. We also covered this topic in more detail in a separate blog post, which you can check here.

Bounce Rate

The bounce rate represents the percentage of visitors who navigate away from a website after viewing only a single page. A high bounce rate often signifies mismatched user expectations, poor user experiences, or navigational impediments. Hyvä offers many tools and techniques to bring bounce rates almost to zero, including intuitive navigation structures, engaging content layouts, and personalised product recommendations. By reducing friction points, Hyvä enables businesses to lower bounce rates and prolong user sessions, making your ROI positive.

Abandoned Cart Rate

Abandoned carts represent missed ready-to-buy opportunities and potential revenue within the sales funnel. Hyvä Checkout streamlines the process, minimising friction points and eliminating common pain points associated with traditional checkout processes. By offering your buyers checkout options, implementing progress indicators, and optimising form fields for simplicity, Hyvä Checkout enhances UX and reduces cart abandonment rates overall. Explore our dedicated blog post on Hyvä Checkout for a complete breakdown of strategies to optimise the checkout process and maximise conversions. 

Conclusion

You need to do a few things to make the most money from your online store. You should ensure your website runs well, make it easy for customers to use, and make smart decisions about your business. Using Hyvä and looking at how well your website performs can help you find ways to make more money, keep customers happy, and grow your business over time. If you’re using Magento for your online store, you can improve it with Hyvä today. To do so, contact us as a trusted Hyvä Gold Partner and let’s bring your webshop to new heights.